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Sub-roast Your Coffee with Us

In-out Sourcingsub-roasting

Think Brand and Servicing your Customers

Sub-roast Your Coffee with Us while you build your brand to be your identity.  What do you want people to see when they assess the collection of your products? If your brand is a person, what would this person be like?  Much of a brand lies in the visual appreciation.  However, this needs to be built on who you think you are expressed in your strategy and core value system.  The fundamental questions, what do you wish to achieve, how and by what standards, and to satisfy who or what need in the most efficient manner possible and still turn a profit.

Essential Questions

You need to step up to stand out.  Your brand is your calling card.  Soar with your strengths.

  1. Where in the market do you see yourself positioned?
  2. Why did you start the business?
  3. What beliefs and values are important to you?
  4. What differentiates you from Tom, Dick, and Harry?
  5. If you could describe your brand in three words, what would they be?
  6. What are the three words by which you would like your customers to describe you?

A brand embodies things like your logo, packaging, web design, social media graphics, business cards, and the uniforms employees wear.  Product packaging brandishes the brand identity in the logo, graphics, colours, and slogans.  Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. It’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers if you want your brand to be perceived in a positive light.

Do It All Yourself?

Working out a brand identity and designing a style guide to keep it consistent takes a lot of time and effort.  The brand is the insignia of the product. Brands are built through consumer perceptions (consumers make them), but products are made by companies.  Products can be copied and replaced but brands persist and are unique.  Products can become obsolete, but brands may persist.  Brands become meaningful over time, but products are instantly meaningful.  A product is what you need but a brand is what you want.

A successful business brand requires time an much devotion.  A product can be created instantly, but selling it under a brand takes time and it takes a tribe of consumers.  Considering your business, doing everything yourself, is an alluring thought.  Many of us having started in the coffee industry has done so through love by hobby.  Building this into a success takes more.  The big names in the coffee society in South Africa today are known by their brand.  The brand maketh the man as they say.


To ensure your success you need opportunity, time, and money.  Without luck in this mix, you may experience a degree of success, but luck is that unobtainable instance commodity that has propelled to many into a known brand.  Opportunity and luck have a co-dependency, time is a luxury, and money, well it’s a necessity.  Building your brand should be your primary consideration and focus.

The product, given the right specification and trust in the manufacturer, is the fodder of the brand.  Sub-contracting makes perfect sense if this is your approach.  Time is that luxury that yo may capitalise on in an outsourcing model.  Focus on the brand by using the surplus time could mean a shorter road to success and brand recognition.

Sub-roast Your Coffee with Us

What Does Bean Rush Coffees Have to Offer?

Bean Rush Coffees offers a sub-contract (outsourced roasting model) to save you time on this aspect of the product.  We provide a turn-key model of unroasted to roasted green bean delivery.


Roasting larger quantities that you require in bulk containers,e g. 20 l pail with lid, is an option whereby you deliver unroasted beans, with enclosed roasting requirement, and receive the roasted product back in the same pails, roasted according to requirement.

Catering companies, hotels, or smaller brand-developing coffee shops, distributors/ merchants, can make use of this model.  The modus of packaging may also be agreed on between the parties, whatever suits.


Roast and packing agreements can also be reached whereby roasted coffee is packed into the branded packaging of the customer.  Blank, un-printed bags, can also be supplied where the customer provides the branded labels to be affixed.

Packaging Range